ZADIG & VOLTAIRE | 2018 RESORT

Last week we were invited to a VIP event, the “BLACK TUESDAY”  VIP EARLY ACCESS Event, at Zadig & Voltaire Store, on Abbot Kinney Blvd, in Venice.

Who is Zadig & Voltaire ?

French brand Zadig &Voltaire is a ready-to-wear fashion label established in 1997 by Thierry Gillier, the grandson of Andre Gillier and co-founder of Lacoste. The brand’s name was inspired by the Voltaire book, Zadig ou la Destinee. The Zadig & Voltaire style (jeans, boots and leather jackets) gained  a solid reputation for accessible, high quality ready-to-wear and soon established a new meaning for ‘luxury’.

In 2003, Swedish designer Cecilia Bonstom became the brand’s creative director. She established the rock spirit and bohemian style of the labe’ls iconic torn t-shirts, and silky cashmere knits. In 2004, Zadig & Voltaire created a men’s collection, as well as a children’s collection later that year. For the Fall/Winter 2008-2009 collection, the brand launched Zadig & Voltaire Deluxe which is sold in limited editions, 30 designs for 300 items. Meanwhile, the label diversified into leather goods, jewelery, eyewear, a fragrance, Tome 1- La Pureté, as well as a series of candles. The brand has also launched Zadig & Voltaire Music, an independent music label honoring young rock artists.

In 2011, model Erin Wasson created a capsule collection for Zadig & Voltaire.

Zadig & Voltaire Store
Abbot Kinney Boulvevard, Zadig & Voltaire Store

The VIP Event 

There, we had the pleasure to meet with Melanie and Margalette, who made us try on the new collection of the French Brand. We had the honor to be the first, in the United States, to wear the Blossom & Pilas Collection. We spent a while in the fitting-room and using the store as a runway ! It was a fantastic night !

As Gandhi used to say “To a man with an empty stomach, food is God” ! No need to say that we totally agree to this quote, and we were so pleased to get the chance to eat french & italian food ! The buffet was amazing, with bread & cheeses, fine wines, and even the bottles of water were customized with Zadig & Voltaire signature.

We had a really great evening, and can’t wait to come visit Abbot Kinney Blvd’s Zadig & Voltaire’s store !

We put our name in the little bow in order to win a bag from the new collection… Keep your fingers crossed for us !

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Solène Jouan

 

 

 

 

 

 

 

 

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